The annual H&M Sustainability Report is a trusty source for collecting statistics on just how unsustainable and resource-draining fast fashion really is. In this year’s report, they boast that they’ll be producing 7 million pairs of shoes using water-based chemicals (up from 2.4 million 2011). I am all for mass market clothing companies improving their environmental profile, but H&M’s real affront to natural resources and energy use is in their massive scale. If the store is producing at least 7 million pairs of shoes a year (it’s probably many times larger than that), how much total water, energy, and other resources are consumed in the process? Churning out this much disposable product is the opposite of sustainability.